It's Time for a
BRAND
FRAMEWORK
It's Time for a
BRAND
FRAMEWORK
Companies should invest time, human capital & talent, and advertising expenditures to build brand equity. Understanding value means a similar rubric to compare valuations across a portfolio of brands. David Aaker's contribution notes that strategist should streamline how they approach building quality into the messaging of their brands. He asserts companies known for quality over time, will dominate their category and industry.
Financial impact
Strategic Planning & Brand Value
Brands and identities are important to business. The research process has bridged the gap of the financial impact intangible assets, such as brand equity, bring to financial health and growth companies. The market needed an effective, simplified formula to ease consulting with clients-or start-ups looking to build brands on their own-grounded in research but with boundless potential.
The Brand:ED Blueprint was developed for building brands in a creative, concrete way.
An Analytical Approach
Ebony Ssali's research has been cultivated with topics of major relevance in branding and corporate identity. More important than pretty pictures and cool commercials, this framework translates into real dollars of return on investment.
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Interested in tracking progress on brand performance in the marketplace? Brand:ED Blueprint assists with monitoring purchasing, consumption, brand recognition, brand recall, advertising awareness.